Staying connected in the UAE’s bustling world feels essential these days, whether you’re streaming your favorite shows, working remotely, or sharing moments with family abroad. With e& (formerly Etisalat Mobile Data Offer) rolling out fresh mobile internet bundles tailored for everyone’s needs, finding the right plan can save you time and money. Imagine unlimited browsing without the worry of running out mid-month— that’s the kind of reliability many are chasing in 2026.
As one of the leading telecom providers in the UAE, e& offers a mix of prepaid and postpaid options packed with generous data allowances, flexible minutes, and perks like free roaming in select spots. These deals stand out for their affordability and speed, especially with 5G rolling out stronger than ever. If you’re tired of spotty connections or overpaying, diving into these current promotions could change how you use your phone.
Prepaid Data Plans: Flexible and Budget-Friendly Choices
Prepaid plans from e& give you control without long-term ties, perfect for visitors, students, or anyone testing the waters. You pay upfront and recharge as needed, avoiding surprises on your bill.
Start with the Wasel Prepaid Line—it’s free to get started (just AED 0, including VAT). This base lets you add everyday data packs for as little as AED 1.5 per day for up to 1GB. Ideal for light users who check emails or social media sporadically. Plus, you get 20% bonus credit on online recharges of AED 10 or more, stretching your dirhams further.
For something more premium, check the Wasel Bronze Line at AED 375 (with a 25% discount right now). It includes 2GB free local data monthly for six months. Or go for the Wasel Premium Line at AED 500 (50% off), offering 3GB free data each month for the same period. These are great if you want a special number without commitments.
Emirati nationals have exclusive access to Emirati Wasel plans. Build your own bundle starting with data add-ons like 1GB for basic needs, up to 5 GB or more. Right now, there’s double data for six months— a 1GB plan gets an extra 1GB free, while a 5GB plan doubles to 10GB. Add unlimited calls to three preferred e& numbers and roam like home in GCC countries. Recharges of AED 30+ could win you up to 50% back in gifts.
Don’t miss the Super Hour Data Access for quick boosts. For AED 3, get unlimited data at 3Mbps for one hour; AED 6 extends it to three hours. Dial 8005# to activate—handy for those unexpected video calls or downloads.
Postpaid Data Offers: Unlimited Power for Heavy Users
If you crave stability, postpaid plans deliver endless data and minutes with monthly billing. No more constant recharges; just seamless connectivity.
The Freedom Unlimited series shines here. Take the Data Plan 500 Local at AED 500 monthly: unlimited local data at top speeds, 3000 local minutes, and 10GB roaming data. Switch to flexi minutes for international calls— the Flexi version offers 1000 flexi minutes instead.
For Emiratis, Emirati Freedom plans amp up the benefits. These include exclusive roam like home packs, plus perks like free STARZPLAY subscriptions. Plans start around AED 300 with generous data (up to 100GB in higher tiers) and 1200 national minutes. No-contract options keep it flexible.
Freedom Standard plans suit everyday needs, starting from AED 100 with up to 50% off for six months on select ones. Expect solid data like 25GB, 2000 local minutes, and add-ons for entertainment. Higher tiers like Local 1000 at AED 1000 give 100GB data and unlimited calls in some cases.
All postpaid plans come with Smiles Unlimited for buy-one-get-one deals on dining and more. And with 5G deals, speeds hit new highs—perfect for gaming or 4K streaming.
Mobile Broadband: Data-Only for Devices on the Go
Not just for phones—e&’s My Data Plan targets tablets, routers, or Mi-Fi devices. Choose from 500MB to 50GB monthly.
Without commitment, prices start at AED 39 for 500MB, up to AED 599 for 50GB (VAT excluded). Lock in a year-long commitment for savings: 500MB drops to AED 29, and 50GB to AED 279. This is competitive for remote workers or families needing extra hotspots.
Subscribe at an e& outlet with ID and proof of income. It’s straightforward and ensures coverage across the UAE’s map.
Current Promotions: Grab These Limited-Time Gems
2026 kicks off with exciting boosts. Prepaid users enjoy double data on all plans, free SIMs worth AED 55 on AED 35 recharges, and 15% bonus credit online.
Postpaid switches get up to 50% off for six months, plus free smiles points worth AED 900 on select bundles. Personalized deals via the e& UAE app offer tailored data and minutes—dial *050# or call 8001012 to explore.
Watch for seasonal hits like the National Day bonus, which recently gave eligible users 53GB free local data. Check the app for eligibility; it’s a massive win for heavy streamers.
Unlimited internet calling packs start cheap, and combo bundles mix data with international minutes for expats calling home.
Roaming Data Packages: Stay Connected Abroad
Traveling? roaming packs keep costs low. The Daily Data Pack gives 500MB for AED 35 (VAT excluded), with non-stop access at reduced speeds after.
Weekly options: 2GB for AED 100 or 10GB for AED 200. Combo packs add voice—daily combo at AED 60 includes 1GB data and 15 minutes of calls.
Roam like Home monthly at AED 500 lets you use local allowances in 138 countries, including voice and SMS. Ideal for business trips or holidays. Activate via app before takeoff.
For flights, AeroMobile partnerships offer in-flight data from AED 35 daily.
How to Activate Your Data Plan
Getting started is easy. Download the My e& UAE app for instant activation, balance checks, and recharges. Dial *101# for USSD menus or visit an outlet.
For eSIM, scan a QR code in-app—no physical card needed. New users: order online for free delivery.
Recharge via app, website, or kiosks. Track data with 1014# or app notifications to avoid overages.
Managing Your Data: Tips for Maximum Value
Check remaining data anytime via *1011# or the app’s dashboard. Set alerts for low balances.
Opt for auto-renewal on packs to avoid gaps. Use Wi-Fi hotspots—e& has over 350 free spots in the UAE.
For better coverage, view the interactive map in-app. If issues arise, customer support is 24/7 at 101 or via chat.
Bundle with home internet for discounts. And remember, Telecom Regulatory Authority rules ensure fair usage sticks to terms for smooth sailing.
Etisalat vs. Competitors: Why e& Stands Out
In the UAE telecom scene, e& edges out du for nationwide coverage, hitting 98.8% reliability. Du shines in urban affordability, with plans starting lower, but e&’s premium features like bundled streaming and higher data caps appeal to heavy users.
Du’s flexi plans might offer more minutes for the price, but e&’s 5G speeds and roaming perks often win for travelers. Virgin Mobile, on du’s network, is app-first but lacks e&’s physical support outlets.
Ultimately, if wide reach and extras matter, e& leads. Compare based on your location, Abu Dhabi’s rural spots favor.
Frequently Asked Questions
What are the current data offers from e&?
As of 2026, highlights include double data on prepaid for six months, unlimited postpaid starting at AED 500, and daily roaming from AED 35.
How to activate a data plan?
Use the e& UAE app, dial *101#, or visit a store. For add-ons like Super Hour, try *8005#.
Is unlimited data available?
Yes, in Freedom Unlimited plans—enjoy non-stop data at full speeds, with fair usage policies.
How much data do I get in basic packs?
Prepaid everyday packs start at 1GB daily for AED 1.5; monthly add-ons from 1GB with extras.
Can I use data while roaming?
Absolutely—with packs like Roam like Home, your local data works in GCC and beyond. Daily 500MB for AED 35.
How to check remaining data?
Dial *1011# or open the app for real-time balance. Set notifications to stay ahead.